1. Overview

Overview

For the shopping system PrestaShop is already existing an application. This contains:

• Configuration of the Conversion and Lead Trackers for Google and Facebook
• Setup of the interface for Google Shopping and Remarketing

This document describes how to install and to configure the easymarketing app for Prestashop. The easymarketing app allows you to use easymarketing's automated marketing services. It installs an interface to your Prestashop that handles the communication between your shop and easymarketing's services.

After installation and configuration of the app you can use easymarketing's automated services for promoting your products via Google Shopping, Remarketing and AdWords. Furthermore, the app integrates all the conversion trackers required for the different platforms that you want to use.

The conversion trackers register all purchases in your webshop, so you can easily analyze your campaigns performance. The collected data is also used to automatically enhance your campaigns.