For the shopping system Shopify is already existing an application. This contains:
- Configuration of the Conversion and Lead Trackers for Google and Facebook
- Setup of the interface for Google Shopping and Remarketing
This document describes how to install and to configure the easymarketing app for shopify webshops. The easymarketing app allows you to use easymarketing's automated marketing services. The easymarketing app has to be installed to your shopify Webshop, it then handles the communication between your shop and easymarketing's services.
After installation and configuration of the app you can use easymarketing's automated services for promoting your products via Google Shopping, Remarketing, AdWords and Facebook Ads. Furthermore, the app installs all the conversion trackers that are required for the different platforms that you want to use.
The conversion trackers register all purchases in your Webshop, so you can easily analyze your campaigns performance. The collected data is also used to automatically enhance your campaigns.