It is possible to add and edit following Google Shopping attributes directly in the easymarketing account: Age group, Gender, Adult and Google product category. Adding these attributes improves the quality of the data feed for Google Shopping and so the quality of the campaign. Especially the Google product category should be added to all products which should be advertised. Furthermore the products can be set active/inactive concerning advertising and marked as topseller.
- Go to your easymarketing account and open the menu "Products".
- Select all products which should be edited. More information about the different possibilities to select products can be found in the article "Select products for editing".
- Open the group editing window
- In this window you can choose the right attributes via pull-down menus
Please choose for which gender the selected products are suitable. Products for both are Unisex.
- Age group:
Please choose for which age group the selected products are suitable the most.
- Google product category:
Please choose the main category for the product(s). After that you can choose further sub-categories. Products should be classified as exact as possible to reach the target group more efficient.
Please note: Google product categories are one of the most important attributes besides a meaningful product name to achieve a successful campaign. So please choose the categories carefully.
This attribute must be set if the product is not allowed to be sold to kids and teenagers (for example alcoholic drinks, erotic products, etc).
When all attributes are selected you can update everything by clicking on "Update XX product(s)"