Number of advertised products
To get best results of the easymarketing algorithm for Google Shopping, it is necessary to set an appropriate ratio between daily budget and advertised/active products.
We recommend the formula "Daily budget x 30 = maximum of advertised products". Example: a daily budget of 50€ leads to a maximum of 1.500 products which should be advertised.
- Go to your easymarketing account and open the menu "Products" to see all imported products.
- By setting/removing the hooks in the "Advertised" column, you can determine which products are listed on Google Shopping.
- By using filter functions, several products can be edited simultaneously. Information about the selection of products can be found in the article "Select products for editing". How to activate/deactivate all products can be found in the article "Change product status".
Product selection based on performance data
Please keep in mind that you have to fetch the performance data from AdWords before starting to analyse your campaign performance. In order to fetch your product data, click the button "Fetch AdWords data" (to be found above the product listings):
Furthermore, you should choose an appropriate period for you performance analysis. You can select which period to look at by choosing the desired time range from the drop-down menu at the top-right corner of the product list. You should choose at least 30 days to get a good overview:
In the product list, you will find a few columns that will help you make a meaningful selection of the items to be purchased through Google Shopping. These are primarily Number of orders, Number of clicks, Ad spend, Ad spend per order (CPO) and Advertising cost share (CPO / price) which should regularly be checked in an ongoing campaign to find out how well each product performs on Google Shopping:
- Number of orders: This column indicates the number of times the item has been purchased for the campaign's total run time after clicking the appropriate shopping ad.
- Number of clicks: Indicates how often your ad for this product was clicked. Keep in mind that you have to pay for each click. If a product shows at least 50-100 clicks but was never sold, you should consider to deactivate this product for Shopping.
- Ad spend: Indicates how much budget for this product has been used across the campaign's total runtime through clicks on shopping ads.
- CPO (Cost per order): This value specifies the cost per purchase that has been generated through a shopping ad.
- Advertising cost share (CPO / price): Specifies how much much (in percent) of the revenue generated by a product was used for the ad spend of that product.
By sorting the product list according to these columns, it is possible to identify products which cause high costs with low turnover. Sort the product list, for example, descending for "Ad spend" to display the products for which the most budget is spent.
If the values in the "Number of orders" columns and above all "CPO" or "Advertising cost share (CPO / price)"do not have appropriate values for the costs incurred, you can first check why these items are often clicked, causing costs but not being purchased. In most cases, a high selling price is responsible for this.
Google Shopping is used by most users as a price comparison platform. If you find a cheaper offer for a product, your ad may be clicked, but it will not sell. Use our automated price comparison tool to find out, if your prices are competitive. Information on how to use the price comparison can be found here: