Whenever you type a search query into Google your search results often contain AdWords ads right at the top of the very first results page. AdWords is Google's solution to online text-based ads.
Imagine you are searching Google for drones and type 'buy drones' into Google. You obtain the following result:
The top two search results have an 'Ad Badge'. That way you can recognise any AdWords ad.
How does Google AdWords actually work?
Google AdWords is the world's single biggest pay-per-click (PPC) marketing system. Whenever a potential customer clicks one of the ad links, the merchant pays Google a certain amount of money, the cost per click. If the potential customer proceeds to actually buying your product after having clicked your ad, your ad placement has been successful. You can increase your popularity and website traffic and revenue, by displaying your AdWords ads to potential customers.
What can you advertise in a Google AdWords text ad?
A text ad can generally be used to advertise all sorts of content. Normally, a merchant's website instead of individual products are advertised through AdWords. Additionally, you can advertise individual product categories, promotions, landing pages or brands by creating AdWords ads.
What are the aims of text-based ads?
Your campaign's aims need to be crystal clear before finalizing your text ads. One goal of your marketing campaign could be to increase brand awareness. To achieve this goal the content of your ad is modified intelligently to emphasize brand values and characteristics.
Other aims of text-based ads are to generate clicks and ultimately more conversions. To generate more clicks your text ad could contain reasons why your website or offering is advantageous. To increase revenue your ad could highlight different product categories or promotions such as flash sales. By having a set of aims your campaign and the text of your ads is individually adapted.
With an AdWords account you can manage your website's or app's products by setting up specific ad campaigns. As not all merchants possess the same marketing budget and product catalogues tend to vary between merchants, marketing campaigns are individual. easymarketing helps you to create an individual ad campaign tailored to your requests and fully optimizes it.