In order to setup a Google Shopping campaign two accounts are required:
- A Google AdWords account
- A Google Merchant Center account
Creating both of these accounts is free. Alternatively, we will create these accounts for you. In order to set up Google Merchant Center, a general Google account is required.
AdWords and Google Merchant Center together manage a Google Shopping campaign. Google Merchant Center contains all necessary product information: product data is managed via the product data feed, which needs to be uploaded. The AdWords account allows the creation, optimization and management of Google Shopping campaigns.
Google Site Verification
After having created both accounts, it is essential to confirm the ownership of your shopping website (URL). Two possibilities how to verify your site are explained below:
|Type of Site Verification||Implementation|
|1. HTML-File-Upload||Download of a HTML-file, which contains an authentification code; subsequent FTP-upload to the webshop's server. The file is available to download from Google Merchant Center.|
|2. HTML-Tag-Implementation||Integration of a meta-tag containing the authentification code into the head-area of the webshop's first page. The tag is available from Google Merchant Center.|
The tag in option 2 is normally directly integrated into your website via the respective easymarketing plugin. Once site verification has been completed this is marked in Google Merchant Center:
Confirmation of site ownership through Google Merchant Center
As soon as your product data feed has been uploaded to Google Merchant Center, it is transferred to your Google AdWords account to allow general campaign management.
Detailed information on how to use Google Shopping and how to use Google Shopping tools by easymarketing are presented here.