Under no circumstances should your remarketing ad contain personal or sensitive information. Remarketing campaigns are based on consumers' previous behaviours. However, it is tightly regulated to what extent personal user data can be collected and used. After having created a Google AdWords account you can set up remarketing campaigns for your products. easymarketing creates these campaigns for you and fully optimizes them.
Prior to using Google Remarketing on your website, a short code snippet - the so-called remarketing tag -needs to be integrated into your website. Specifically, the tag needs to be present in respective product categories and individual product details. The remarketing tag can be integrated with just one click via the easymarketing plugin for your shop system. Detailed information on how to use Google Remarketing and Google Remarketing tools by easymarketing will be presented soon.