1. Increased website traffic
PPC marketing increases your website traffic, as your ads are displayed intelligently. That way you increase your influence in the online market.
2. Complete control over your campaigns
You have complete control over the budget of your campaigns and can allow your campaign to be adapted by easymarketing. We optimally select the best CPC of all your products. You only pay, once potential customers actually click on your ad.
3. PPC optimization
The easymarketing algorithm optimizes your costs per click according to certain criteria:
3.1 Time of day and day of week
If we notice that one your products is most commonly clicked at a certain time of day or is most frequently searched for on a certain day, we optimize the CPC accordingly.
Time of day
Day of week
Are most of your product clicks generated in a certain country, a certain region such as a county or in a certain city or even village? easymarketing notices these kind of trends and optimizes your campaign accordingly.
3.3 Type of device
Your CPC is adapted according to different device types. easymarketing analyzes user behaviour on mobile devices and detects, which type of device generates most revenue. At easymarketing we divide devices into tablets, desktop PCs and other mobile devices.