In PPC marketing you compete against other online merchants for the best AdRank. Your aim is to have your ad placed at the top of the search results in order to attract a higher number of customers to your site.
PPC marketing can be compared to an auction as the aim is to have a higher bid than your closest competitors. The higher your bid the more visible your ads are going to be. But you need to get your bid just right in order to not waste too much of your marketing budget.
Merchants select high relevance keywords and place a bid onto these keywords. Grouped keywords with the best bid win the auction and their merchant's ad is most likely to be displayed. easymarketing sets your optimum CPC in accordance to your maximum CPC bid.