It is possible to add and edit Google Shopping categories directly in the easymarketing account. Adding these attribute improves the quality of the data feed for Google Shopping and so the quality of the campaign. Google product category should be added to all products which should be advertised.
Here you find detailed information about all available Google Product categories as well as an Excel file with which you can find the appropriate Google Product category. Using the search function in Excel, the right category can be found quickly and easily.
To add Google categories to the products (group-wise), please follow these steps:
- Go to your easymarketing account and open the menu "Products".
- Select all products which should be edited. More information about the different possibilities to select products can be found in the article "Select products for editing".
- Open the group editing window
- In this window you can choose the right Google Product category via pull-down menus
Please choose the main category for the product(s). After that you can choose further sub-categories. Products should be classified as exact as possible to reach the target group more efficient.
Please note: Google Product categories are one of the most important attributes besides a meaningful product name to achieve a successful campaign. So please choose the categories carefully.