Configuring the app
After the app has been installed and activated as described, you can configure the app.
- Log into your easymarketing account and open the menu "Google Shopping -> Setup -> Shop API"
- Enable all required tracker. Set the slider by clicking "ON" or "OFF" to switch the required tracker on and off.
Google Conversion and Lead Tracking: This will record all purchases made in your store, which were generated through easymarketing-campaigns. This tracking increases the quality of the automatic optimization of the easymarketing system.
Google Remarketing Tracking: This tracker will record all purchases made in your store, which were generated through Remarketing campaigns. Required only for Remarketing campaigns.
Facebook Conversion and Lead Tracking: This tracker will record all purchases made in your store, which were generated through Facebook campaigns. Required only for Facebook campaigns.
By comparing leads and conversions, you can see how many customers complete the order process. If there is a very high deviation from leads to purchases/conversions, there may be problems with the ordering process. For example, through unattractive payment or dispatch possibilites, technical breaks, etc.
- Changes will be saved automatically.